' drinkers learn to like the taste of alcohol because they associate it with pleasure, so they could gradually re-educate their palates to appreciate substitutes too.'
For this project we had to create a cover and two black and white spot illustrations for New Scientist. I found a great article in one magazine called 'Taking the Demons out of drink' looking at whether you can replace alcohol with a pill or whether you can solve hang overs with a pill.
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